The rapid rise of automation and artificial intelligence (AI) in marketing has created an emerging area of marketing called marketing automation.
While your goals as a coach are probably focused on bringing people greater value and enriching lives, marketing automation can bring some serious doubts about that value.
In this video, I’ll talk to you about the concerns you may have and the ways in which marketing automation might be used in a dubious way while exploring ways that you can use it in your coaching business in a way that feels ethical to you.
I want you to be able to take away a way of using this technology that feels aligned with your values and your mission as a coach.
