Kim’s Blog
Beyond the Sale: Using Marketing Automation to Engage with Your Readers
So, you've finally done it! You've written the book of your dreams, put in the hours, and sold it to your readers. Congratulations! But now what? Do you just sit back and hope that your readers remember you the next time they're looking for a new read? Of course not! That's where marketing automation comes in. By using this powerful tool, you can continue to engage with your readers, build a loyal following, and maybe even sell some more books along the way. So, let's dive into some ways you...
Pre-Sell Like a Pro: The Art of Marketing Automation for Authors
Pre-selling? What? As an author, you may have already heard the term “preselling” – the practice of generating interest and building anticipation for your book before it’s even published. Preselling your book can have a huge impact on your launch success, and marketing automation can be a powerful tool to help you do it effectively. Preselling your book can be a powerful way to build buzz and excitement before your launch. Enter Marketing Automation By using software and tools to automate...
Is Marketing Automation Too Impersonal?
Automated marketing has become an essential tool for businesses looking to scale their operations. And coaches can use it too! By using automated marketing tools, coaches can reach a wider audience, reduce costs and increase efficiency. Automated marketing can be particularly useful for coaches who are looking to streamline their marketing processes and increase their reach. However, some argue that automated marketing can be too impersonal in the coaching world. Automation can make it...
From Behind the Keyboard to Center Stage: My Journey as a Speaker and Business Owner
Ever wonder what life is like outside of your comfort zone? I recently went to San Antonio for a speaking competition if you had known me about 5 years ago you would have known that I was a Web designer who rarely stepped from behind the keyboard. ' However, since then I have grown tremendously as a business owner, a public speaker, and a person. I have learned to take risks and lead a team both on and off the stage. I have seen my business flourish and am now able to focus on what I love the...
