So, you've finally done it! You've written the book of your dreams, put in the hours, and sold it to your readers. Congratulations! But now what? Do you just sit back and hope that your readers remember you the next time they're looking...
Pre-selling? What? As an author, you may have already heard the term “preselling” – the practice of generating interest and building anticipation for your book before it’s even published. Preselling your book can have a huge impact on...
Automated marketing has become an essential tool for businesses looking to scale their operations. And coaches can use it too! By using automated marketing tools, coaches can reach a wider audience, reduce costs and increase efficiency....
Ever wonder what life is like outside of your comfort zone? I recently went to San Antonio for a speaking competition if you had known me about 5 years ago you would have known that I was a Web designer who rarely stepped from behind the...
The rapid rise of automation and artificial intelligence (AI) in marketing has created an emerging area of marketing called marketing automation.
While your goals as a coach are probably focused on bringing people greater value and enriching lives, marketing automation can bring some serious doubts about that value.
In this video, I’ll talk to you about the concerns you may have and the ways in which marketing automation might be used in a dubious way while exploring ways that you can use it in your coaching business in a way that feels ethical to you.
I want you to be able to take away a way of using this technology that feels aligned with your values and your mission as a coach.
(Alternatively Titled: What's With the Name Change?) A Fresh Start Many businesses rebrand all the time, whether it's to change their products or services or just to give themselves a fresh look to the world. In my case, I wanted to make...
How do you get people to sign up for your email list? By offering a high-value lead magnet in exchange for their name and email address. Here are the most popular types of lead magnets that convert. 1) eBooks eBooks have remained popular...
Congrats! You almost have a shiny new website. You've worked so hard getting it ready that you're finally ready to launch it to the world! Not so fast! There are 8 simple, but important, things you still need to do in order to make sure...
You may already have a website. But do you have an email marketing system? Are you managing your leads and clients in a Customer Relationship Management tool? For most speakers and coaches, they probably use a maximum of 2 out of the 3....
An email list can help you expand your potential customer base for your coaching business and build deeper relationships with them. The content you share with them through the email list can help turn them into clients and brand advocates...
Email marketing is a great way to grow your customer base and build deeper relationships with them. By providing valuable and useful content to them, they will become buyers and brand advocates. One of the best ways to get started...
By now, you should know that your website is one of your most important sales tools. However, does it really sell? Or is it something that you just have for your business because you're supposed to....
Who can resist FREE Goodies?
Ever come across a website that offered a freebie that was too good to pass up? That’s a lead magnet!
OMG!! You know you can’t live without it, so providing your email address is a literal no-brainer!
Wouldn’t you like your visitors to feel that way? To badly want what YOU have to offer?
Having the right business systems in place can mean the difference between efficiency and overwhelm.
This post demystifies business systems for even the technically challenged among us. It’s time to let technology and applications automate all of the grunt work that we do on a daily basis, so we can get back to working within our zones of genius – and grow our businesses!
If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now? Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right? Let me give you some unconventional advice.
I’m passionate about helping service-based entrepreneurs leverage technology to reach their goals.
By utilizing marketing automation tools, I strive to help coaches and speakers attract more people, generate leads, and close sales.
Let me be your guide on this exciting journey!
