So, you’ve finally done it! You’ve written the book of your dreams, put in the hours, and sold it to your readers. Congratulations! But now what?
Do you just sit back and hope that your readers remember you the next time they’re looking for a new read?
Of course not!
That’s where marketing automation comes in. By using this powerful tool, you can continue to engage with your readers, build a loyal following, and maybe even sell some more books along the way. So, let’s dive into some ways you can use marketing automation to keep those readers coming back for more.
Send a Follow- up Thank You Email
Immediately sending a follow-up email to your readers after they purchase your book is crucial for staying top of mind. Not only does it allow you to thank them for their purchase, but it also gives you an opportunity to ask for their feedback and include links to your website and social media profiles, encouraging them to connect with you and become part of your community.
Failure to do so could result in your readers forgetting about you before they even receive your book, which could hurt your chances of building a loyal following and selling future books.
You can do this with a welcome sequence that will kick off once a purchase is made through your landing page.
Don’t Forget the Upsell
Selling a book is just one part of building a successful coaching business. If you have other coaching products or services, you can use marketing automation to send an upsell email to your readers and expand your business.
For example, you could offer a free coaching session to readers who purchase your book, or provide exclusive access to a coaching program that complements the book’s content.
To increase the effectiveness of your upsell emails, segment your email list based on your readers’ interests and preferences.
This will allow you to personalize your messages and make relevant recommendations that resonate with your readers.
Cross-Selling Email: Provide Transformational Value
Another way to use marketing automation to engage with your readers after they purchase your book is by sending a cross-selling email. As a coach, this can be an excellent opportunity to recommend other books or products that align with your coaching philosophy and can provide further value to your readers.
When sending a cross-selling email, focus on providing value and helping your readers achieve transformational results.
For example, you could recommend other books or products that complement the content of your book and offer practical tips and tools that your readers can use to improve their lives. By doing this, you are demonstrating your commitment to your readers’ success and building a relationship of trust and credibility.
To increase the effectiveness of your cross-selling emails, segment your email list based on your readers’ purchase history and personalize your messages based on their interests and preferences. This will allow you to make relevant recommendations that resonate with your readers and increase the likelihood of them making additional purchases.
Re-Engagement Email: Reconnect with Your Readers
If it’s been a while since a reader has engaged with your brand, you can use marketing automation to send a re-engagement email. This email can remind them about your book and encourage them to connect with you again.
It’s also an opportunity to follow up with them and see how they’re enjoying your book or if they have any feedback to share.
By re-engaging with readers who may have fallen off your radar, you never know who might be watching and how it could benefit your coaching business in the long run.
Re-engagement emails can be a powerful tool for reconnecting with readers who may have lost touch with your brand. By showing genuine interest in their thoughts and feelings about your book, you can build a deeper connection and foster a sense of community. Additionally, re-engagement emails can help you identify any issues or concerns that readers may have, giving you the opportunity to address them and improve the overall customer experience.
A Game Changer
Marketing automation can be a game-changer for coaches looking to engage with their readers after selling a book. By using this powerful tool, you can stay top of mind with your readers, build a loyal following, and even encourage future purchases.
Whether it’s through a follow-up email, an upsell email, a cross-selling email, or a re-engagement email, there are many ways to use marketing automation to keep those readers coming back for more.
The key to success with marketing automation is to focus on providing value and building relationships with your readers. By showing genuine interest in their thoughts and feelings, making relevant recommendations based on their interests and preferences, and providing exclusive content and offers, you can build a loyal following of readers who are invested in your coaching business and committed to achieving transformational results with your guidance.
So, whether you’re a new coach just starting out or an experienced coach looking to expand your business, marketing automation is a tool you can’t afford to ignore.
With a little bit of creativity and a thoughtful approach, you can turn a one-time book sale into a long-term relationship with your readers and build a thriving coaching business along the way.