An email list can help you expand your potential customer base for your coaching business and build deeper relationships with them. The content you share with them through the email list can help turn them into clients and brand advocates for your coaching business. By providing valuable and targeted content to your email list subscribers, you can create a loyal following of potential customers who can help grow your business.
Here’s how it works.
1. Get People to Sign up for Your List
The first step in building your coaching business is to create a list of potential clients. You can do this by offering a free lead magnet in exchange for people’s contact information. Your ideal clients will download the free gift and find value in it, and then they will start receiving email messages from you.
The key here is to ask for as little information as possible from potential clients. All you need is their name and email address. If you make the sign-up process too difficult or time-consuming, people will not bother. The other key is to make sure that your lead magnet is actually valuable.
2. Engage Subscribers with Valuable Content
It is important to remember that when you first start building a relationship with a new email subscriber, you should not immediately start promoting your coaching programs to them. Instead, you should focus on providing them with helpful free content that will keep them engaged. This could include helpful tips and information that they can only receive through your email list.
For example, if you’re a weight loss coach, you could offer simple exercises that they can do at home. A business coach could provide a checklist on how to start a new business. A health coach could share a list of healthy breakfast ideas. By sharing your knowledge with your email subscribers, you will start to build a rapport with them that will eventually lead to more conversions.
Offering free content through your email list will also help you gather feedback from your target audience. You’ll see which sub-topic areas they like and how they react. For example, you might have a link in an email leading people to a free resource on your website. Your email autoresponder program will give you data on what people click and don’t click.
3. Make Exclusive Offers to Your Engaged Subscribers
As you begin to offer coaching programs and promotions, it is important to maintain a balance between informational content and actual offers. You want to make sure that your subscribers feel like they are getting exclusive deals that are not available to everyone. This will help to entice them to continue reading your emails and taking advantage of your services.
You’ll earn directly from the offers you make to your list, but you’ll also gain valuable strategic information. You’ll likely find that some subscribers take advantage of offers while others don’t. Some will just enjoy the free content. The ones that buy are your qualified leads. You can lead them to make bigger and bigger purchases.
It takes a great deal of effort to successfully build and run a list. You need to provide constant high-value content. You also have to first gain a keen understanding of your target market and what issues they face. But this highly personal method for building relationships, earning directly, and getting to know your audience is invaluable.
Do you want to learn more about growing your email list faster?
