Have you found your niche yet?
If you have a coaching or consulting business, it’s crucial that you have a niche. Yeah, I know, you’ve heard this advice thousands of times from business coaches and other ‘gurus’. So why am I telling you this now?
Well, if you’re like 90% of entrepreneurs I’ve worked with, the process of finding a niche is so freaking stressful that it almost makes you not want to be in business at all. I mean, you have to get it just right, right?
You go around and around trying to find the perfect combination of what you like, your expertise, and the market of people willing to pay you for it. Doesn’t it sound like a very clinical process?
Not exactly. Relax!
I want to let you in on a little secret.
Your niche will ‘find’ you – just like it found me
When I founded Foolishly Creative, I thought I was going to build websites for anyone who needed one. Big companies, small companies, solopreneurs – it didn’t matter.
Not only did my own website suck (and resonate with no one), but I was wholly unprepared for the leads that I was getting. Everyone wanted something different and I was wearing myself out trying to please everyone. I couldn’t specialize in anything and offer high-level services.
After spinning my wheels, I discovered that I was already in a community of people I could serve. My business mastermind group of like-minded people who were predominately life coaches and professional speakers. I LOVED what they were all about. I ‘got’ them and they ‘got’ me.
So my major ‘aha’ moment was to serve mission-driven entrepreneurs who wanted to make a difference in the lives of other people.
How to help your niche find you
The biggest takeaways I can leave you with are:
- Choose to surround yourself with motivated and like-minded people who are where you are
- Be mindful of the environment that you are currently in. How can you grow where you are planted?
- Find opportunities to help others who are further behind in their journey get to where you are.
And the best way to let your niche is to get out there and see what works. Is your website working?
No matter what your niche, you need a website that attracts the people who will want to do business with you.