The first step in the Client LifeCycle is to increase brand awareness!
You need to increase and nurture your audience, even when you have plenty of work to keep you busy.
It really takes time to nurture relationships, but it’s completely doable!
Here are 7 great methods for finding and attracting your ideal client.
1 -Define Your Ideal Client
Defining your ideal client means considering who they are, what they need, how your can best provide that service to them, and how you will charge them for it. When you offer a service, whether it’s marketing, an activity or task, or a product, you need to create a value proposition that helps the customer understand what they’re paying for.
- What kind of business do you want to attract?
- What kind of people do you want to attract?
- Where do you want to attract them from?
- What method of advertising do you want to use to attract them?
- How can you ensure that you are in front of them?
2 – Leverage Social Media Groups
Social media is essential for finding new clients, but are you active in groups? There are groups dedicated to every single topic of interest on these platforms.
One of the best things you can do to reach out to new people is to leverage social media groups. Find Facebook groups that are related to your niche and share your expertise with the group. If you’ve identified an area of expertise you’d like to build on in your business, this is a great way to reach out to people and share your knowledge and expertise. You’ll be surprised by how many people are looking for the same things you are.
These are places where people get together and discuss common interests. If you’re active there, you’ll raise your visibility.
3 – Speak up! (Become a speaker)
Find offline industry events and trade shows to speak at. Share your expertise with people and you’ll find new clients.
Give a presentation on a topic related to the work you do, then encourage participants to follow you online. By teaching them, you’ve already started the relationship by giving them something of value they can use.
Here are some great ways to get started speaking:
- Speak at local events related to your industry
- Become a speaker at conferences
- Start your own podcast
- Create your own YouTube channel
- Be a guest on podcasts
4 – Hold Your Own Webinars & Trainings
Hold your own educational events online through webinars. The great thing about webinars is that you don’t have to attend physically.
They are low-cost and people from anywhere in the world can join.
While you share your expertise with participants, you can start building a relationship with them.
5 – Contribute to someone else’s platform
Guest blogging helps you reach a new audience with your expertise.
Reach out to blogs in your niche with a pitch for a post and see if they’ll publish it. They get a free piece of high-quality content and you get exposure to their audience.
Approach guest blogging strategically, writing and publishing on a regular basis to high-traffic blogs.
6 – Create a Lead Magnet or Content Upgrade
Pay it forward by offering free information products. Info products are cheap and easy to produce. They can be published on your website and other places online for potential clients to download and enjoy in exchange for their email address. You can then market to them through email.
7 – Ask for a Referral (Share the Love)
The best business comes from referrals. A happy client tells others about you and the new person already knows the unique value you offer. We usually wait for referrals to naturally occur, but it’s even better to ask for them proactively. Make it a regular part of your business operations. Whenever you receive positive feedback from a client, ask if there’s anyone they know who could use the help too.
Mix it Up!
Always be on the lookout for new marketing channels and strategies. Add them to your mix one by one and monitor the results. Gradually, you’ll have a whole arsenal of techniques to help find new clients.